FamFare is a platform for parents showcasing a curated collection of new cool brands and products with the best new buyer offers found anywhere. It leverages the extensive reach of the brands Scary Mommy, The Dad, and Fatherly, by using sponsored content and email to drive awareness to promoted brands.

I led the team that launched this brand extension from scratch, including naming, branding, user research. testing, and platform design. In addition to being a standalone site, FamFare was fully integrated into the content experience of Scary Mommy, The Dad, and Fatherly, to bring credibility and drive traffic.