Mojo: I Knew It
We wanted to create a hype video and produce commercial, OTT, and social media spots for the launch of Mojo’s sportsbook. I sought out agency partners from across the United States, finally selecting the production company SixTwentySix of Los Angeles.
The video concept “I Knew It” was inspired by fans who could use their extensive sports knowledge and passion for players and teams to bet on Mojo, The Sports Stock Market.
We partnered with the immensely talented directors Miles & AJ to take a concept born in house and bring it to life. Six Twenty Six knocked it out of the park from idea sessions and storyboarding, all the way up to casting and shoot day.
Final output consisted of a :90 second hype video for website, PR, and social media, :30 & :15 second cut-downs of 5 video vignettes for pre-roll and commercial placements, and :06 second cut-downs for Youtube six-second ads.
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