The Dad is a brand for parents who are bucking the outdated stereotypes of dads as clueless, uncaring, or uninvolved parents and letting modern fatherhood shine.

As the Head of Design at Some Spider Studios, I led the team that developed The Dad’s visual brand, crafted the Brand Book, and applied it across all touch points including video packages, events, apps, and online. We launched The Dad Shop, an e-commerce destination for the brand, and created everything in house. We partnered with an absurdly fun and talented in-house video and content team and brought some amazing photographers, illustrators, and stylists along for the ride.