I directed the integrated campaign promoting the ease of Soap.com's online shopping and overnight delivery, as a contrast to the in-person experience of grabbing essential at the drugstore.

Our small and mighty team completed this on a tight budget and a compressed timeline, creating humorous vignettes in the streets of Jersey City that looked at the pain points of drugstore shopping through the lens of a “Say No to Drugs” PSA campaign on the 80s and 90s.